Upside Living in Business bay by SRG for sale

SRG Holding introduces one of the most exciting investment opportunities in Dubai right now. 

• Fully furnished apartments

UPSIDE is located in Business Bay, the contemporary business district of Dubai, minutes away from Burj Khalifa, Dubai Canal, the Financial District and Dubai`s creative hub, D3. Business Bay's dynamic atmosphere appeals to a significant number of professionals leading international and local businesses. Additionally, its advantageous location near Downtown Dubai, Sheikh Zayed Road, and other major highways presents an attractive investment opportunity.

UPSIDE boasts an enviable location and fully furnished apartments of superior quality. This is why its the most exciting investment opportunity in Dubai right now.

UPSIDE is a community driven, hassle-free living experience where people can connect, belong and grow. The lifestyle residential community has been designed to inspire connected living and growth amongst like minded individuals. Elegantly constructed, the distinctive character of the community is further enhanced by carefully selected materials and superior finishes. Exquisite interiors elevate the modern design flourishes, and awe-inspiring views of Burj Khalifa and the Dubai Water Canal only add to the charm of this spectacular location

At UPSIDE life comes with no strings attached. A flexible contract and an all- inclusive bill give access to an entire ecosystem of services and amenities.

Keyless building access

Natural full body Italian Terrazzo flooring Bespoke Joinery Detailing Spacious balconies with Burj Khalifa views High-quality durable walls Comfortable and functional furniture 

State of the art SMEG appliances Working Kitchen with cooking hob Heat resistant countertops Ample storage space

Bathroom sanitary ware and accessories from Carlo Frattini & Geberit High-quality Italian tiles

European-made LED lighting throughout Fully integrated with low energy system solutions, GRMS, BMS, ELV from premium European brands 

High performance Schindler elevators Feature lighting and bespoke design Welcoming reception lobby with 24-hour assistance 24-hour security service

UPSIDE is a venture of SRG Holding Limited, one of Dubai’s leading and most renowned property developers - an iconic name in the property development landscape. To date, we have developed an exceptional 10 million sq ft. SRG operates across all facets of real estate, including project development, facilities management, sales, and leasing. As a leading family-owned business with a legacy spanning over five decades, we have achieved sustainable growth by integrating aspiration with innovation while maintaining our core values and guiding principles. Through time, we have expanded our assets, operations, and partnerships globally while upholding deep-rooted values of integrity, tradition, trust, and customer satisfaction. At SRG, we build purposefully and above all with unparalleled quality and luxury

With a portfolio ranging from hotels, hotel apartments and residential complexes to commercial offices, warehouses and retail spaces, SRG Holding Limited is among the most successful developers in the UAE. 

Our projects include:

FLOOR PLANS - BUILDING & floors 

• Lobby & sitting are 
• Private Dining 
• F&B & Events 
• Outdoor Garden & sitting area 
• Events Hub 
• Bicycle parking 
• Electrical Cars Charging Points 
• DropOff Zone
• Swimming Pool & Outdoor Lounge 
• Meeting Rooms 
• Recreational Area 
• Changing Rooms 
• Gym 
• Coworking Space 
• Sports Court 
• Juice Bar 
• Social Kitchen 
• Outdoor Garden 
• Running Track 
• Soundproof Meeting Pods

The most recent developments from SRG are the Burj Al Salam and Marquise Square. Burj Al Salam is a 56-floor mixed-use development of over 3 million sq ft. It is home to the five-star Sheraton Grand Hotel, featuring luxurious guest rooms, apartments, and premium commercial space finished to the highest standards. Marquise Square is a striking 29-floor structure in the most sought-after area of Dubai. The development offers spectacular views of the Burj Khalifa and is situated just seconds from the Dubai Water Canal. SRG is now set to replicate this unmatched quality with UPSIDE.